The team behind Wall-it
Patrick Nyman - Founder and CEO
Not as active in operational activities, working with customer relations and sitting a bit behind the scenes.
Elias Forsling - Operational responsibility
Responsible for the website, operational operations, sales, but mostly focused on finance and web development.
Gabriel Ungesson - Operational responsibility
Responsible for the website, operational operations, sales, but mostly focused on marketing.
A little backstory
From students to colleagues - and family included
For a few years, Wall-it has been on hold, mostly because life got in the way. But now it's us, Elias Forsling (left) and Gabriel Ungesson (right), who have taken on the challenge.
When the opportunity to take over arose, we couldn't say no. We have known each other since high school and graduated together in 2021. For both of us, it is a genuine dream to embark on such a challenging journey. Going forward, we are fully committed to Wall-it becoming a strong player in the market one day.
Elias is also the son of Patrick, the company's founder. Together we form a strong team where friendship, family and entrepreneurship go hand in hand.
After the generational change
A lot has happened since we took over Wall-it in February 2025! Below you will find a slideshow showing some of our biggest moments and progress so far.
February
First inventory.
Sketch of the company logo that then became the final product.
March
The first packaging, the first delivery and the sale was underway!
April
Preparations with our self-made stand.
Product photography together with Veronica Frenzel.
May-July
Our first retailer was Erlandssons Home in Varberg, where we also had the chance to try out active sales in stores.
At the same time, we became regular salespeople at Varbergs torg, where we have been able to stand eight times and meet customers directly.
August
Sketch of tablecloth, roll-up and booth upgrade for our biggest challenge yet...
First road trip up to Stockholm to meet the biggest challenge we have taken on since the start: Våtrummässan 2025.
Our marketing got a big boost and we ended August with a total of 2 million views, completely without paid advertising.
Present - and future
Strong focus on production and development of the range. Big plans ahead.
