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Privacy policy for Wall-it customers

Here we describe how Wall-it collects, uses and protects your personal data when you shop with us.

 

Valid from: 2026-02-01

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Wall-it privacy policy

Privacy Policy – Wall-it

 

1. Data Controller

PEG Solutions AB
Company registration number: 559218-3163
Address: Hammarliden 10, 412 65 Gothenburg, Sweden
Email: pfp@wall-it.nu
Phone: +46 72 244 33 60

PEG Solutions AB is the data controller for the processing of personal data collected via the website www.wall-it.nu and in connection with purchases and customer relationships with Wall-it.

This privacy policy applies to customers within the EU where Wall-it offers delivery.

 

2. Personal Data We Process

We may process the following personal data:

  • name, address, postal code and city

  • email address and phone number

  • order, payment and invoicing information

  • delivery and return information

  • information relating to complaints, right of withdrawal and extended returns

  • IP address, device information and technical data

  • information about how the website is used (e.g. via cookies and analytics tools)

Personal data is collected when you, for example:

  • complete a purchase

  • contact customer service

  • use functions such as “Track and manage my order”

  • consent to cookies

  • use the website

 

3. Purposes of Processing

We process personal data in order to:

  • administer and complete purchases

  • deliver products and manage shipping

  • handle returns, right of withdrawal and extended returns

  • handle complaints and potential disputes

  • provide customer service and support

  • communicate regarding order status and delivery

  • comply with legal obligations (e.g. accounting and consumer law)

  • improve the functionality, user experience and security of the website

  • perform statistics and analysis

  • send marketing communications, if you have given consent

 

4. Legal Basis for Processing

Personal data is processed on the basis of:

  • Contract – to fulfil purchase, delivery and customer agreements

  • Legal obligation – e.g. accounting and consumer legislation

  • Consent – for marketing and certain cookies

  • Legitimate interest – for customer service, service improvement and dispute handling

 

5. Storage Period

We store personal data only as long as necessary for the respective purposes:

  • order and accounting data: up to 7 years in accordance with accounting legislation

  • customer and order data related to returns, complaints and extended returns: up to 12–36 months after completed purchase

  • marketing data: until consent is withdrawn

  • cookies: as specified in our cookie policy

When personal data is no longer needed, it is deleted or anonymised.

 

6. Sharing of Personal Data

We may share personal data with the following categories of recipients:

  • payment service providers

  • shipping and logistics partners within the EU (for delivery and return handling)

  • IT, hosting and web platform providers

  • analytics and statistics providers

  • authorities when required by law

All recipients process personal data in accordance with GDPR.

If personal data is transferred outside the EU/EEA, the EU Commission’s standard contractual clauses or other approved safeguards are used.

 

7. Your Rights

You have the right to:

  • request access to your personal data

  • request correction of inaccurate data

  • request deletion (where permitted by law)

  • request restriction of processing

  • object to processing

  • request data portability

  • withdraw consent at any time

To exercise your rights, contact us at: pfp@wall-it.nu

 

8. Complaints to Supervisory Authority

If you believe that your personal data is processed in violation of applicable legislation, you have the right to lodge a complaint with the supervisory authority in the EU country where you reside.

In Sweden, the supervisory authority is the Swedish Authority for Privacy Protection (IMY).

 

9. Cookies and Tracking

We use cookies to ensure the proper functioning of the website as well as for analytics and marketing purposes.

Non-essential cookies are used only after your consent via our cookie banner.
More information about the cookies we use and why can be found in our cookie policy.

 

10. Marketing

We send marketing communications by email only if you have given consent.
You may withdraw your consent at any time via the link in the email or by contacting us.

 

11. Automated Decision-Making

We do not use automated decision-making or profiling that produces legal or similarly significant effects for you.

 

12. Security

We implement appropriate technical and organisational security measures to protect personal data, including secure systems and trusted providers such as Wix and other partners.

 

13. Reviews

When publishing reviews, personal data is processed in accordance with the relevant platform’s terms and applicable data protection legislation.

 

14. Changes to This Privacy Policy

We may update this privacy policy from time to time.
The latest version is always available at www.wall-it.nu.

 

15. Contact

PEG Solutions AB
Email: pfp@wall-it.nu
Phone: +46 72 244 33 60
Website: www.wall-it.nu

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